Privacy Policy

Canopy Co. (collectively with its subsidiaries, “Canopy,” “the Company,” “we,” “us,” and “our,”) respects your privacy and is committed to protecting your privacy through our compliance with this website privacy policy (the “Policy”).  This Policy should be read in conjunction with our website Terms of Use, into which this Policy is incorporated by reference.

Last revised: Nov. 2, 2018


This policy describes

What Information Do You Collect, and How Do You Collect It?

Does the Website Respond to Do Not Track Signals?

What are my Choices in Selecting Privacy Preferences?

How Do I Access My Personal Information and How Do You Make Sure it is Accurate?

Do You Gather Personal Information About Minors?

How Do You Use My Information?

How Do You Share My Information?

Does this Policy Cover Other Websites?

Does the Website Follow Privacy & Security Laws of All Countries Around the World?

How Do You Safeguard the Information You Collect?

Will this Policy Change?

How Can I Contact You with Additional Questions or Feedback?

This Policy describes:

  1. The types of information we collect from you or that you may provide when you visit our website available at:  https://canopy.tools/ as well as any websites and blogs directly owned by Canopy (the “Website”).  

  2. Our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy DOES NOT apply to our digital tool (“the Web App”).  The Web App performs different functions and services than the Website, because the Website is designed to provide information, while the Web App is designed to directly assist users in the journey through healthcare and end of life decision-making.  

Please read this Policy carefully to understand our practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, then please do not use the Website. By using the Website, you agree to the terms of this Policy.  This Policy may change from time to time (see below, “Will this Policy Change?”). Your continued use of the Website after we make changes is considered an acceptance of those changes, so please check the Policy periodically for updates.

Below, please find some common questions you may have about Canopy’s information practices, and our answers to those questions.

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What Information Do You Collect, and How Do You Collect It?

To ensure that we provide you with the best possible experience, we will store, use, and share information about you in accordance with this Policy.  The information we collect about you can be divided into two categories: the information you provide to us, and the information we collect with automated tools.  

Information You Provide to Us

Personal Information is any information that can be used to individually identify you from a larger group, such as data including, but not limited to, your:

  • first and last name

  • email address

  • job title

  • organization

  • state

  • telephone number

  • comments or messages provided in free text boxes

You may provide us Personal Information when you:  

  • request information

  • schedule a demonstration

  • schedule a consultation

The information that you provide in each case will vary.

Automated Information Collection

In addition to the information that you provide to us, we may also collect information about you during your visit to our Website.  We collect this information using automated tools that are detailed below. We want to be clear: the information we collect from these automated information collection tools is anonymized.  The tools do not enable us to link the information we collect with a particular individual. So for example, these tools may collect information about your behavior on the website and your computer system, such as your internet address (IP Address), the pages you have viewed, and the actions you have taken while using the Website.  Some of the tools we use to automatically collect information about you may include:

  1. Cookies.  A “cookie” is a small data file transmitted from a website to your computer’s hard drive.  Cookies are usually defined in one of two ways, and we may use both of them:

    (1) session cookies, which do not stay on your computer after you close your browser, and
    (2) persistent cookies, which remain on your computer until you delete them or they expire.  

    We may use cookies on the Website to monitor your interaction with our marketing campaigns.  These cookies may be delivered by a trusted third party, but will provide us with information when you visit our Website.  

    You are not required to have cookies on your device.  If you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s settings. However, by disabling cookies on your device, you may be prohibited from full use of the Website’s features or lose access to some functionality.  Select the browser of your choice below to learn more about how to disable cookies on your particular browser:

  1. Web Beacons.  A Web Beacon is an electronic image. Web Beacons can track certain anonymized and non-Personal Information from your computer, and can report activity back to a web server allowing us to understand some of your behavior. If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails. We may also use them to track if you click on the links and at what time and date you do so. Some of our third-party marketing partners may use Web Beacons to track your interaction with online advertising banners on the Website.  This information is only collected in aggregate form and will not be linked to your Personal Information. Please note that any image file on a webpage can act as a Web Beacon.

  2. Embedded Web Links.  Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link. The tracking is accomplished through a redirection system. The redirection system allows us to understand how the link is being used by email recipients.  Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you. This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.

  3. Third-Party Websites and Services.  We work with a number of service providers of marketing communications technology. These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide. The information collected can be gathered on the Website and also on the websites where our marketing communications are appearing. For example, we may collect data where our banner advertisements are displayed on third-party websites.  

In addition to the tools outlined above, we may also use trusted third parties track the effectiveness of our Website’s performance.  For example, we use Google Analytics for the purpose of providing us with the ability to conduct technical and statistical analysis on the Website’s performance using non-Personal Information.  We also use Facebook Pixel to track non-Personal Information relating to visitors to the Website who navigated to the Website from an ad available on Facebook. To learn more about Google’s privacy practices, click here.  To learn more about Facebook’s privacy practices, click here.  

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Does the Website Respond to Do Not Track Signals?

Other than as disclosed in this Policy, the Website does not track users over time and across third-party websites to provide targeted advertising. Therefore, the Website does not operate any differently when it receives Do Not Track (“DNT”) signals from your internet web browser.

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What are my Choices in Selecting Privacy Preferences?

We want to provide you with relevant information that you have requested.  Therefore, the Personal Information that you provide to us is the information we will use to provide you with the information and services you request.  Accordingly, it is your choice as to whether you share some Personal Information (such as telephone number), and your choice as to which communication method (such as which email address) you want us to send information.   

If we ever provide subscription-based services, such as email newsletters, we will allow you to make choices about what information you provide at the point of information collection or at any time after you have received a communication from us while you are subscribed.  Any transactional or service-oriented messages are usually excluded from such preferences, as such messages are required to respond to your requests or to provide goods and services, and are not intended for the purposes of marketing.

We will not intentionally send you email newsletters and marketing emails unless you consent to receive such marketing information.  After you request to receive these emails, you may opt out of them at any time by selecting the “unsubscribe” link at the bottom of each email.  Please note that by opting out or unsubscribing you may affect other services you have requested we provide to you, in which email communication is a requirement of the service provided.

Any such communications you receive from us will be administered in accordance with your preferences and this Policy.  

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How Do I Access My Personal Information and How Do You Make Sure it is Accurate?

We strive to maintain and process your information accurately.  We have processes in place to maintain all of our information in accordance with relevant data governance frameworks and legal requirements.  We employ technologies designed to help us maintain information accuracy on input and processing.

To view and change the Personal Information that you have provided to us, you can contact us directly at hello@canopy.tools for assistance.

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Do You Gather Personal Information About Minors?

We do not actively seek to gather information from individuals under the age of eighteen (18).  We do not target the Website to minors, and would not expect them to be engaging with the Website or our services.  We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet.  If we are aware of any Personal Information that we have collected about minors, we will take steps to securely remove it from our systems.

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How Do You Use My Information?

The information we gather and that you provide is collected to provide you information and the services you request, in addition to various other purposes, including, but not limited to:

  • Assisting you with items such as personalized experiences, facilitation of product usage, and enforcement of Terms of Use.  

  • Preventing malicious activity and to provide you with a secure experience.  

  • Providing service and support for services you request.

  • Providing marketing communications that are effective and optimized for you.

  • Keeping you up-to-date with the latest benefits available from us.

  • Preventing unwanted messages or content.

  • Measuring the performance of our marketing programs.

  • Contacting you about services and offers that are relevant to you.

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How Do You Share My Information?

We do not sell or lease your information to any third party.  We may disclose your Personal Information to our trusted third-party business partners in accordance with this Policy. We work with a number of partners that help us process your requests, deliver customer service and support, and provide experiences that you have come to expect from us.  We will share your Personal Information with these third parties in order to fulfill the service that they provide to us. These third-party partners are under contract to keep your Personal Information secure and not to use it for any reason other than to fulfill the service we have requested from them.  

We will not disclose or share your Personal Information with third parties for the purposes of third-party marketing to you without your prior consent.  

Except as described in this Policy, we will not share your information with third parties without your notice and consent, unless it is under one of the following circumstances:  

  • Responding to duly authorized information requests from law enforcement or other governmental authorities.

  • Complying with any law, regulations, subpoena, or court order.

  • Investigating and helping prevent security threats, fraud, or other malicious activity.

  • Enforcing or protecting the rights and properties of Canopy or its subsidiaries.

  • Protecting the rights or personal safety of Canopy’s employees.

There are circumstances where Canopy may decide to buy, sell, or reorganize its business in selected countries.  Under these circumstances, it may be necessary to share or receive Personal Information with prospective or actual partners or affiliates. In

such circumstances, Canopy will ensure your information is used in accordance with this Policy.

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Does this Policy Cover Other Websites?

This Policy does not apply to websites or other domains that are maintained or operated by third parties or our affiliates.  The Website may link to third-party websites and services, but these links are not endorsements of these sites, and this Policy does not extend to them.  Because this Policy is not enforced on these third-party websites, we encourage you to read any posted privacy policy of the third-party website before using the service or site and providing any information  

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Does the Website Follow Privacy & Security Laws of All Countries Around the World?

Many visitors to the Website may be located outside of the United States.  To provide you with our services, we may store, process, and transmit information in the United States, which may not have the same privacy and security laws as yours.  Regardless of the country in which such information is stored, we will process your Personal Information in accordance with this Policy.

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How Do You Safeguard the Information You Collect?

We take reasonable technical, administrative, and physical safeguards in order to protect your Personal Information against accidental loss and from unauthorized access, use, alteration, and disclosure.  However, we can never promise 100% security. You have a responsibility, as well, to safeguard your information. If you believe your information was wrongly provided to us, please notify us immediately.     

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Will this Policy Change?

If we make any changes to this Policy, a revised Policy will be posted on this webpage and the date of the change will be reported in the “Last Revised” block above. You can get to this page from any of our websites by clicking on the “Privacy Policy” link (usually at the bottom of the screen).

 

How Can I Contact You with Additional Questions or Feedback?

We value your opinions and welcome your feedback.  To contact us about this Policy or your Personal Information, please contact us at:

hello@canopy.tools
(734) 926-9430